Without proof, you’re just “innovation-washing” your branding.
The Team Every business wants to been seen as an innovation leader. Or it seems so anyway. As driving digitalisation, or some other buzz word. This trend is increasingly creeping over into…
Data driven marketing: why your data is a hostile witness
“Permission to treat the witness as hostile?”. It’s a well-worn phrase in legal dramas. A hostile witness is one who testifies against the party who has called. Leaving aside the…
What to do when your mid year marketing review isn’t looking good
Rough set of numbers in for H1? Here’s how to turn it around and crush your marketing review anyway. Okay, so the first half of the year didn’t go as…